This book seems to cover

This book seems to cover all of the aspects of branding and brand management. It also seems to use good real-world examples of companies that I would use in class anyway...The authors experience, both in industry and in teaching, is a strength of this book. Many books are written from only one of these perspectives and are missing key elements to make it both teachable and industry applicable. -- Melissa Abner, University of Central Missouri, US I believe this proposed book fits the needs of my branding course since its content covers a wide variety of topics relevant to brand development strategies for both mainstream and luxury brands. Textbooks currently available dont seem to cover luxury brand strategies and this will be one important benefit students as well as industry professionals can get from the proposed book. Another key strength of this book is its coverage of brand strategies and social media. -- Jaehee Jung, University of Delaware, US

This book seems to cover 2017-01-23T21:13:00-08:00 Rating: 4.5 Diposkan Oleh: tigam